MARKETING MANAGER – SPIRITS & READY TO DRINK (RTD)
JOB DESCRIPTION
Diageo Brands Nigeria (DBN) was created in 2010
to drive Diageo’s
Spirits business in Nigeria. The success of DBN is critical to the success of
Diageo’s operations in Nigeria and therefore is critical to Diageo Africa’s
success.
A key pillar of Africa’s growth is Spirits West Africa, with
the ambition of doubling our profit on Premium Spirits and creating an
integrated Total Beverage Alcohol business. The Spirits category in Nigeria is
fast-paced with multiple competitors, an emerging route to market structure and
evolving competitive set. This represents a major challenge as the role is
likely to require a solutions oriented approach that is both proactive where
possible and reactive where required.The Marketing Manager will work closely
with the General Manager DBN, Marketing Director and the Customer Marketing
team.
RESPONSIBILITIES:
The role will lead the marketing agenda for the Diageo
spirits & Ready to Drink (RTD) portfolio in Nigeria, developing brand
strategies and leading the execution of these strategies to ensure that chosen
priority brands are leaders in their categories in Nigeria. The role will
continually identify & quantify new growth opportunities for the portfolio
based on continuously updated consumer insights, developing new growth drivers
if required in partnership with West Africa Spirits Hub Team, whilst developing
Spirits Marketing Talent for the future in Nigeria & Africa.
Work with the DBN General Manager & Marketing Director,
Nigeria to set and execute the Nigeria five-year Strategy on Spirits & RTD
Brands.
Liaise with the West Africa Spirits Hub Team & fellow
African spirits brand teams (Kenya/ South Africa) to ensure 2 way search &
spin of growth drivers on the priority brands and lead delivery across the region.
Develop & Coach the Nigeria Spirits Marketing team on
Marketing & Spirits excellence in execution and support the DBN Customer
Marketing team.
Assist DBN General Manager in establishing the evolving
route to market assessment for Spirits in Nigeria including a plan for correct
COGS & efficient SKU’s for long term growth.
Support and lead Spirits Brand growth with Marketing
Director by developing & implementing the code for growth for Spirits/RTD.
Lead the development of the local Game Plan and lead the
categories in the Joined up Business Planning (JUBP) process.
Work with the in-market teams & commercial managers to
turn the Spirits annual GAME brand plans into “executable” commercial plans and
assist with the development of missing growth drivers.
QUALIFICATION/EXPERIENCE:
University degree in marketing / business or other related
discipline preferred.
Postgraduate Qualifications – an advantage.
Proven experience working in emerging markets.
Proven track record of leading & inspiring Agencies.
Can demonstrate excellent Commercial acumen & Marketing
judgement.
Can demonstrate excellent cross-functional working skills
& thought leadership.
Extensive experience of ATL and BTL strategy development and
implementation.
Proven experience in Consumer insight generation and
strategic penetration.
Strong identifiable track record of success.
Is experienced at managing key stakeholders nationally &
internationally.
Proven and strong Brand and Trade marketing experience (6-10
years).
Proven ability in Team Leadership / Strategic thinking
(minimum of 3-4 years).
Spirits experience / knowledge is essential.
Budget & cost control management.
Strong project Management skills and experience.
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