MARKETING MANAGER – SPIRITS & READY TO DRINK (RTD)
GUINNESS NIGERIA PLC
Diageo Brands Nigeria (DBN) was created in 2010to drive Diageo’s Spirits business in Nigeria. The success of DBN is critical to the success of Diageo’s operations in Nigeria and therefore is critical to Diageo Africa’s success.
A key pillar of Africa’s growth is Spirits West Africa, with the ambition of doubling our profit on Premium Spirits and creating an integrated Total Beverage Alcohol business. The Spirits category in Nigeria is fast-paced with multiple competitors, an emerging route to market structure and evolving competitive set. This represents a major challenge as the role is likely to require a solutions oriented approach that is both proactive where possible and reactive where required.The Marketing Manager will work closely with the General Manager DBN, Marketing Director and the Customer Marketing team.
The role will lead the marketing agenda for the Diageo spirits & Ready to Drink (RTD) portfolio in Nigeria, developing brand strategies and leading the execution of these strategies to ensure that chosen priority brands are leaders in their categories in Nigeria. The role will continually identify & quantify new growth opportunities for the portfolio based on continuously updated consumer insights, developing new growth drivers if required in partnership with West Africa Spirits Hub Team, whilst developing Spirits Marketing Talent for the future in Nigeria & Africa.
Work with the DBN General Manager & Marketing Director, Nigeria to set and execute the Nigeria five-year Strategy on Spirits & RTD Brands.
Liaise with the West Africa Spirits Hub Team & fellow African spirits brand teams (Kenya/ South Africa) to ensure 2 way search & spin of growth drivers on the priority brands and lead delivery across the region.
Develop & Coach the Nigeria Spirits Marketing team on Marketing & Spirits excellence in execution and support the DBN Customer Marketing team.
Assist DBN General Manager in establishing the evolving route to market assessment for Spirits in Nigeria including a plan for correct COGS & efficient SKU’s for long term growth.
Support and lead Spirits Brand growth with Marketing Director by developing & implementing the code for growth for Spirits/RTD.
Lead the development of the local Game Plan and lead the categories in the Joined up Business Planning (JUBP) process.
Work with the in-market teams & commercial managers to turn the Spirits annual GAME brand plans into “executable” commercial plans and assist with the development of missing growth drivers.
University degree in marketing / business or other related discipline preferred.
Postgraduate Qualifications – an advantage.
Proven experience working in emerging markets.
Proven track record of leading & inspiring Agencies.
Can demonstrate excellent Commercial acumen & Marketing judgement.
Can demonstrate excellent cross-functional working skills & thought leadership.
Extensive experience of ATL and BTL strategy development and implementation.
Proven experience in Consumer insight generation and strategic penetration.
Strong identifiable track record of success.
Is experienced at managing key stakeholders nationally & internationally.
Proven and strong Brand and Trade marketing experience (6-10 years).
Proven ability in Team Leadership / Strategic thinking (minimum of 3-4 years).
Spirits experience / knowledge is essential.
Budget & cost control management.
Strong project Management skills and experience.
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